Brisbane makes its move

04 December 2017

Brisbane is upping its game when it comes the business events and incentives market, with more than ten billion dollars worth of investment expected to be injected into the city over the next five years.

Speaking at Dreamtime 2017, taking place now, Brisbane Marketing chief executive Brett Fraser says the future of Brisbane is ‘one of the most exciting times for an Australian city’ and Brisbane's ever-changing skyline is going to be a ‘game changer’ over the next couple of years.

Fraser says securing major business events and incentive groups is a top priority for the city, and the team is working hard to change how Brisbane is perceived by the market.

‘One of the things we do know about any city in the world is that it has to be easy to get to,’ adds Fraser.

'So we are seeing a lot of work done to improve connectivity to Brisbane throughout Australia and internationally. Making it easier for business travellers to get to our city is really important to us.’

Penny Lion, executive general manager, events, Tourism Australia, says Dreamtime is an opportunity to keep Brisbane top of mind as a business and incentive destination.

‘Brisbane already has a strong reputation for big events, and this Couldn’t be a better time to experience the destination first hand with all the infrastructure being constructed right now.’

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