Minor & Expedia team up

Minor & Expedia team up

Expedia and Minor Hotels have banded together to ‘transform the future of the meetings and conference industry in Asia Pacific’.

The collaboration will see hotels under Minor Hotels’ Anantara and Oaks brands go ‘live’ with Expedia’s white-label MICE technology.

By visiting the hotels’ websites, customers can instantly check availability and pricing information and independently configure and book meeting rooms, accommodation, food and equipment.

‘Customers are becoming accustomed to immediate accessibility and will expect their brand experiences to be personalised and easy to navigate. By strategically automating our MICE business using Expedia’s best-in-class technology, we can drive greater MICE sales efficiency and deliver higher customer satisfaction across our brands,’ explains Marcos Cadena, VP of Digital, E-Commerce & Electronic Distribution, Minor Hotels.

Minor Hotels is the first hotel group to launch Expedia’s white-label MICE solution in Asia Pacific, following Expedia’s earlier success in Europe.

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